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Dive into the world of generative AI with Michael Cusumano, Sloan Management Review Distinguished Professor of Management and Deputy Dean for Faculty at the MIT Sloan School of Management. This video, based on Cusumano’s October 2023 column Generative AI as a New Innovation Platform in Communications of the ACM, puts generative AI into perspective as a significant player alongside other technologies that have reshaped industries.
Cusumano structures his presentation to demystify generative AI, breaking it down into three layers:
He also critically addresses the potential risks of generative AI’s widespread adoption, from the concentration of market power to privacy concerns and the accuracy of AI-generated information. The video prompts viewers to consider the need for responsible development, ethical norms, and the technology’s environmental implications.
In a rapidly advancing digital world, this video serves as a call for a collective, thoughtful approach in harnessing the potential of generative AI. It underscores the significance of collaborative efforts among industry leaders, policymakers, and experts in steering this technology toward a beneficial and sustainable future.
Note: Some of the tools and company branding strategies mentioned in the video have evolved since we created this video.
These updates reflect a broader industry trend toward multimodal, assistant-style AI experiences embedded across ecosystems.
